Indian Sindhi Film Industry years back

 Sindhi Film Industry

Indian Sindhi Film Industry years back

About 37 years ago Mangharam Harwani founder of the$ 7-billion Denmark-based group saw a shindig musical program on VHS) and the memory of the program stayed With him as a built his business over the years of financial success only sharpened that memory and Harwani yearned to do something to revive the fading culture of this community in some way Film, he thought were what lured the youth and so decided to produce a shindig film - PYAR KARE DIS feel the power of love in 2007. the budget was modest around Rs 1 CRORE but the goal was to keep talent and language is "I think the shindig culture and language is beautiful, but we are losing and keep our identity. 

 Sindhi Film Industry

I, Am hoping the film can help people bond again and keep the language alive," says the 62-year -old man who didn't bother whether the film raked in money when it was released two years ago Like Harwani, there is a handful of shindig who are trying very hard to preserve culture and language whose very existence is in danger. the going is not easy as the shindig film industry strives hard to find its place in the regional cinema space in India .with no start or even a region to call its own, this fledgling regional film industry has not only managed to survive in its own small way. Still, it has also notched up around 30 films since independence. in the past few years, production has picked up and about four films have been released in the past two years it is possibly the only regional Indian language that has people from all over the world making the film. 

.from Dubai to Denmark it truly transcends borders. other than Harwani, Laxman Bhatia and Koshi Lalwani from Dubai have made parewari (padosan) and Awakening respectively while a businessman from New York, Jawahar Rupani, is putting in his bit by organizing a screening of all these c films in New York .all these filmmakers have only one interest _to increase awareness about the shindig film, cul, mature and language through the medium of film

Sindhi film is made on a low budget

NOT ON A MOOLAH ROUTE

For one, a community strongly associated with their sharp sense of business and success in making money is not really looking at the returns so the film is made on a low budget, not because of lack of finance but because of a limited market yet, being shrewd businessman, they work out there outlay after measuring potential, "I know a shindig film can recover up to of Rs50 Lakh so I make sure my total production plus marketing budget doesn't spill over Rs20 lakh. this means I can roll over the profit for my next film says Mohan Sachdev who mead Vaaeesar Ee Gum (totally confused ), which was released in March this year, across 15 cities and has already recovered the Rs20 lakh investment. In Mumbai alone, around 2,000 people saw the film at the 30-old show that was held from April -May

Sindhi Film Industry years back in History

ROADBLOCKS

Not having a start to call their own creates hurdles there are no subsidies to the one enjoyed by other regional film industry and there no one to nurture and promote the industry.'"Normally all language films are supported and protected by the respective state through the subsidies tax holiday and benefits, awards, etc. Maharashtra, for exam support and actively promotes the Marathi film industry for the matter, Tamil, Telugu, Punjabi Chhattisgarhi, Bhojpuri, and Bengali film are protected by their respective state government .sindhi being stateless sees no support either from union any state body. if one has produced a good quality Sindhi movie it has to be on his /her own stem strength and capacity," says sham shroff, chairman of fame India which released Vaaeesar Ee Gum .in fact shroff recall some old Sindhi film he watched decades ago and rule the quality of the cinema today Not having a start also means that the Sindhi language speaking population isn't concerted in one area .sindhi are spread across the world .in India itself they are spread across six state and 100 cities, distribution and marketing, therefore, require innovation we do a staggered released and focus on direct marketing as against mainstream media marketing like other film industries.

Sindhi film Making Ideas

"says Sachdev who also uses Facebook and other social networking websites for the purpose talent crunch is a big problem as boll wood is the preferred destination,' it is a vicious circle we need to raise the bar for better talent to make this industry worthwhile but if people don't give it is chance in the first place then how will the industry grow,: says kamal Nathani who directed PYAR KARE DIS despite all issued there is a bunch of people who have faith "at the moment this film industry seems to be reeling at the bottom the potential is there but we need innovation and some bold step," says shroff who thinks a remark of a film like Hum Aapke Hain Kaun or Dilwale Dulhaniya le Jayenge in Sindhi cold to wonders

NEIGHBOURS

Pakistan, where there is a large Sindhi film-speaking population used to watch three to four released a year till a decade ago but the social and political condition has led to a total decline in the Sindhi film industry. Satish Anand a producer in Karachi, says that not a single Sindhi film has been released since about founding is difficult and people prefer mainstream cinema many produce have tried to revive the industry but an alternate model of releasing films only on television and home video but that too didn't work because of rampant piracy Shroff who has traveled through Sindh via rad, agrees with Anand

HELPING HAND
Both the Sindhis and the government need to take some steps to nurture this industry, films are a great way for the sides to preserve their language and the government can surely extend help by way of funds since it is a social issue "says kanhaiyalal Gidwani member of all India Congress Committee who heard about the film ABANA (native land) when he was 15 years old and was thrilled that some had made a film on partition he recalls to Bombay to take the print bake to his home town Sangli While Sindhi are having a not -so -easy time in there one language, there are many who have taken their talent to Bollywood.

The list of Sindhi in Bollywood is long and transcends vocation. Director, Actor-producer even musician is present in every field. From Babita to Govind Nihalani, Vasu Bhagnani, Tarun Mansukhani, Ritesh Sidhwani, Ramesh Sippy, Vishal Dadlani Kumar Taurani managing director of tips industry which posted a turnover of Rs65crore in 2008-09 believe that he would have made Sindhi film had there been a bigger market. I saw some Sindhi films 20-25 years ago and they were excellent films. The story and the music were all top class, since those days of quality content there has been a downfall. 

And with the language now restricted to fewer people, Sindhi films are a niche product, and balancing cost to make a profit is not easy for such niche product," says, Tuarani who produces RACE one of the biggest hits in 2008. Some Sindhi actors who have made their debut in Bollywood are still keen on working in Sindhi films. Preeti Jhangiani made her debut in the Hindi industry with Aditya Copra's mohabbatein. 

Says,' I would surely want to promote the industry. If there is a good script and it is promoted well then, I had love to take it up in fact I did a song in PYAR KARE DIS without charging the producer for it and my experience, on the whole, was very good. Even though they don't have the passion,' says that young star who could bring some hope on the talented front.